Roofus: A Mascot with Meaning

Roofus is more than a mascot. He represents the qualities our company is built on: loyalty, character, and genuine care.

Owner Matt Fletcher, who raised and bred Labrador Retrievers for years, has always admired the traits the breed is known for. Labs are dependable, patient, family-centered, and eager to help. These are the same qualities Matt wanted to embed in the foundation of Fletcher Home when he began serving the Fredericksburg and Richmond communities.

Family Values at the Center of Our Work

Family connection is one of the reasons Roofus is important to our identity. Labs thrive on relationships, and Roofus is no exception. Just like him, we approach our work with an understanding that every home project affects families' comfort, safety, and daily life.

At Fletcher Home, we treat each home with the same respect and care we would give our own. We listen closely, communicate clearly, and prioritize long-term solutions instead of shortcuts. Many of our customers become long-time clients and friends because our approach isn’t transactional. It’s personal.

Craftsmanship Rooted in Discipline

Labs are known for their discipline that is learned through consistent training, trust, and repetition. Roofus reflects that steady mindset, and it carries over directly into the craftsmanship we provide.

Whether we are installing windows, replacing a roof, remodeling your bathroom, or improving your home’s exterior, we utilize a deliberate process that ensures accuracy and durability. Our team takes pride in doing work that lasts, because we know homeowners in Richmond and Fredericksburg want improvements they can rely on for years to come. Roofus serves as a reminder of our commitment to deliver quality home improvements and service that can be trusted.

Proud to Serve Richmond and Fredericksburg

Roofus is as local as we are, and his story mirrors our company’s connection to the communities we serve. Fletcher Home has deep roots in Richmond and Fredericksburg, two regions defined by close neighborhoods, strong families, and a shared pride in home and community life.

We are involved locally and remain connected with the homeowners we’ve worked with throughout the years. Many of the families we serve return for future projects, and their trust means everything to us. Roofus symbolizes the sense of loyalty and long-lasting connection that aligns with what it means to be a local business.

Heart of Fletcher Home Values

Roofus plays a vital role in our branding, but his presence is not just decorative. He helps us communicate what kind of company we are. When people meet Roofus, they understand that Fletcher Home values trust, honesty, and a friendly experience from start to finish.

Roofus helps give a face to the personality of our company. He represents Matt’s lifelong love of Labs, the family values that shape our business, and the dependable character we strive to bring into every home. His presence reminds us that home improvement should not feel like a hassle.

Roofus is woven into the identity of Fletcher Home and he reflects the qualities we want every customer to feel when they work with us. 

• His loyalty mirrors our commitment to service. 

• His dependable nature reflects the quality of our craftsmanship. 

• His friendly, community-centered spirit aligns with the neighborhoods of Richmond and Fredericksburg that we proudly serve.

At Fletcher Home, we do more than install home improvements. We build trust and form lasting relationships. Roofus is a constant reminder of why those values matter, and he will always be at the heart of who we are.